In recent times, Pakistani drama creators have prioritized money over other aspects. Unlike the past, where dramas were solely for entertainment, now they focus on profitability. Writers also don’t enjoy the same creative freedom they had when dramas weren’t primarily about making money.
The Emergence of Longer Dramas
In the past, once a drama was scripted and recorded, it followed a fixed schedule. It started airing at a set time and ended as planned. However, things have changed a lot in the last ten years. Producers realized that if they could get viewers hooked on a drama, they could keep it going longer and make more money, instead of ending it while it was still popular. So, the new trend is to make people love a drama, its story, and especially the characters, and then do whatever it takes to extend the story. Sadly, this often comes at the expense of the story quality, and viewers lose interest.
Because producers still het viewers tuning in to see how a drama will end, sponsors keep paying, and dramas get stretched to the max. To stretch dramas, various tactics are used. Sometimes, they add edited scenes or use flashbacks. Other times, they ask the writer to create new episodes, and the cast is called back to shoot them. When it comes to making extra money, producers are willing to take desperate measures.
Pros & Cons of “Tere Bin’s” Success
“Tere Bin” became an instant hit, breaking previous records and gaining a huge fan following with each episode. Wahaj Ali and Yumna Zaidi’s on-screen chemistry received unprecedented love and appreciation. The producers capitalized on this success, but it became a double-edged sword.
While the producers celebrated and extended the drama, actors found more modeling opportunities and media attention. However, viewers grew frustrated with inconsistent writing, illogical plot twists, and excessive flashback scenes. The need to stretch the story to keep the spotlight on the actors and producers led to deleted and added scenes without considering continuity. This beloved drama turned into a topic of discussion for all the wrong reasons, with more scenes from previous episodes than meaningful story progress.
Creating a Problematic Example
“Tere Bin” wasn’t the first popular drama affected by producers’ greed, but it was the first one to become a huge phenomenon after “Meray Paas Tum Ho.” The producers could have gracefully ended it, but instead, they needlessly dragged the story and blamed fans. They said Tere Bin fans didn’t want it to end and dismissed valid criticism.
Sadly, by doing this and ignoring logic and public opinion, Tere Bin’s producers showed that such behavior could go unpunished. The drama’s viewership didn’t decline; it actually grew with each controversy. This sets a bad example, and even experienced actors played along, making it worse. Tere Bin’s team demonstrated that as long as people watch a drama, criticism doesn’t matter. In other words, if you have a bad reputation, it doesn’t matter what your name is!
Closing Remarks on the Matter
To sum it up, “Tere Bin” began strongly and stayed that way for many weeks. However, its popularity tempted the producers to focus on ratings. The drama stayed on longer than it should have. Instead of being remembered for its good qualities, it will now be remembered for being controversial, illogical, and overly extended. We hope the producer doesn’t repeat the same with future dramas, and viewers are spared from another “Tere Bin” experience.
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