It’s that time of the year when the lawn season kicks in, and designers are unveiling their latest lawn collections. While lavish embroideries and celebrity appearances have been common in luxury lawn shoots, a new trend is emerging. Pakistani designers are now choosing Indian actresses to feature in their lawn campaigns. One such example is Hussain Rehar, a prominent figure in the Pakistani fashion scene, who has quickly made a name for himself. His brand recently launched its 2024 lawn collection featuring Bollywood actress Disha Patani as the brand ambassador. Disha Patani is an Indian actress known for her work primarily in Hindi films. She made her acting debut in the Telugu film “Loafer” and gained recognition with her first Hindi film, “M.S. Dhoni: The Untold Story,” for which she won the IIFA Award for Star Debut of the Year. Regarding the topic, her pictures have shown that she can carry Pakistani dresses with grace and style, just as she does with her own traditional attire.
The Rehar lawn collection features unique cuts and designs that stand out from the usual choices Pakistanis make when selecting lawn wear each year. It’s more of an editorial approach, reflecting the designer’s personal style and how they envision dressing their models.
People didn’t respond well to the bold cuts and criticized the collection, especially since it was presented on Disha Patani. Here are some of their comments:
It’s evident that the Pakistani media and fashion industries are increasingly adopting Indian styles, as seen in television dramas and films where there’s a noticeable influence of Indian fashion. Certainly, Disha Patani’s appearance in a Pakistani brand shoot has garnered attention, especially considering her massive following of approximately 61 million on her official Instagram account. The designer likely invested significantly in having her as the face of the campaign, given her celebrity status and influence.
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